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Why Usability Test Your Website? Sales…and Survival
So, you’ve got a website redesign underway. But is it a good, user-friendly website? Or do you just think so? One gauge of whether a website is worth more than its good looks is its usability, and by...
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SEO Should Be Like Vacations… All-Inclusive
I couldn’t resist grabbing the mindmap that SEOmoz had on the site today. This prediction from Rand Fishkin about how SEO will evolve to something more inclusive is, in my opinion, completely dead-on...
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A Dirty Dozen Email Mistakes
HubSpot and MarketingSherpa have teamed up again to publish a special report, this time they tackle the 12 email mistakes that many firms still make in email marketing. MarketingSherpa first published...
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Changes to the Marketing Budget Landscape in 2011
Organizations increasing and decreasing marketing budgets – the impact on tactics The shift in budgets from offline to online tactics continues. While the majority of organizations will increase online...
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Lessons Super Bowl Ads Can Teach Local Business Owners
Putting the Super Bowl in perspective for Green Bay businesses means something entirely different than for businesses in any other city in the country. Many area businesses have and will continue to...
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20 Things to Get Your Google Local Places Listing to 100% and Beyond
Have you noticed the recent increase in emphasis on buying from local businesses? It’s hard not to with the launch of Google’s new local recommendation service, Hotpot, and the emergence of national...
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Battle of the Local Deals: Find the Best Site or App for Your Business
One of the hottest trends in social media marketing right now is the local deal. Deal programs create a win-win situation for both the customer and the business. The customer benefits from receiving...
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Is the QR Code Failing or Are We Failing the QR Code?
Sean Cummings has an interesting article at iMedia Connection on “Why the QR Code is failing.” This prompted some discussion between a couple of colleagues on whether the QR Code is really failing or...
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How to Create a Call to Action That Works
Successful social selling depends greatly on your ability to write effective calls to action. A call to action is a statement that tells (notice I didn’t use the word “asks”) people what you want them...
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Even Negative Reviews Boost Sales & Retain Customers
We’ve all heard the old adage “there’s no such thing as bad publicity,” but in the wake of the fallout in the cycling world this week surrounding Lance and so many others associated with him, we see...
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